CEO-Led Sales outlines The Right Model to revolutionise your sales process and dramatically improve your confidence in the predictability of your sales numbers. This has to start from the top with you, the CEO. As the CEO of a sales organisation, how many times have you said to yourself: thank god our customers are buying because we’re not selling; we had ten-times pipeline coverage, but we still missed our number? Or … heard from your sales leads the following: the person who was going to sign off on our deal has gone on leave; this is a strategic deal – we must discount to win; they decided to do nothing?
