At some point, every small business will face a crisis. When that crisis comes, will you freeze – or flourish? Global pandemics. Raging bushfires. The death of a loved one. Severe floods. Stock market crashes. Sudden illness. It seems that we no sooner get through one crisis when we’re faced with another. That is exactly what does happen, and Australian businesses will continue to be buffeted by such crises.
At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step. Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a “big name” can be the spark that lets a small company realise its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn’t easy – and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.
