IS THERE A SECRET TO BUSINESS GROWTH? Yes, there is. And it may not be what your think … Telling better stories in business is not about thinking up clever words, images or jingles that will make your products or services seem a little more schmick. That’s called advertising. Stories are about people. Stories embed emotion into a transaction. Great stories linger and make your brand distinctive, trusted and in time, loved.                                                                                                                                                                              

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