There are two big factors to consider before you choose your audio book sales channels, exclusivity and barriers to entry.
Listings with multiple outlets has never been easier, and the increasingly hungry appetites for audio would seem to guarantee a shortage of audio book product. Besides it makes good business sense to distribute widely, and author’s are likely to gain from the upward pressure on royalty percentages, as supply pressure increases for the large retailers
How on earth can you hope to get you audio book distributed across all the major and boutique outlets? Well, I’m glad you asked me! Online retailing has made it much easier for distributors to distribute for other distributors. Have a look at the Authors Republic and Findaway Voices websites. See if you can spot the absence of any publisher or on line retailer.
We can help you carve up your audio into ‘sound bites’ so you can on a weekly basis, 1. Publish audio book excerpts on given days at random (tasters) and, 2. Publish paragraphs in chapter order on given days in sequence (teasers).
Get a ‘spot’ on a podcast. Leverage your author’s page (e.g. on Amazon). Write some ‘back story’ posts about your characters and motivations. Divide up your biography into paragraphs and talk about your heroes weekly.
Audio interviews with fellow authors (easy to do with MP3 Skype Recorder). Write opinion pieces for publicity (loved by bloggers, editors and journalists). Tie your audio book into current media topics.
The best ‘gets’ for social media come from keeping it short sharp and snappy, using a combination of audio; video; images and text
We have derived tips quotes and opinion pieces for our author’s books. You may have enough content for your social media calendar for 12 months!
Getting the word ‘out there’ is a challenge for all businesses. Publishers; marketing; publicity; advertising; social media; meetups podcasting and ‘cold calling’, are your allies in the quest to promote your audio book